Are we being over-exposed to corporate branding? The matter is bad when institutional greed overshadows athletic talent; and worse, when fast food, commonly known to be the source of obesity in modern society, starts sponsoring international sports venues. I think it's the most Ironic, for lack of a better word, publicity stunt in the world, I mean a Hamburger that mimics a soccer ball? are we supposed to think this is a soccer player's power nourishment?
What I am trying to say is that Mickey Dee should find other sports to sponsor, burgers and soccer don't go that well together... and then again, how big was the take for the FIFA to accept such a bizarre offering? any guesses. have the FIFA been finally subdued by the power of the buck? what about the players, did someone asked the world teams for their opinion? (I'm sure someone will eventually).
Interesting to see how this plays out, I'm sure MD is not as popular in Germany as it is in other countries... we'll see.
Check out the BOOK and the MOVIE about this very subject.
What I am trying to say is that Mickey Dee should find other sports to sponsor, burgers and soccer don't go that well together... and then again, how big was the take for the FIFA to accept such a bizarre offering? any guesses. have the FIFA been finally subdued by the power of the buck? what about the players, did someone asked the world teams for their opinion? (I'm sure someone will eventually).
Interesting to see how this plays out, I'm sure MD is not as popular in Germany as it is in other countries... we'll see.
Check out the BOOK and the MOVIE about this very subject.




